Seldon
Machine learning technology
Role – Brand identity & creative direction
Seldon develops machine learning infrastructure that helps organisations deploy and manage AI at scale. As the company grew, it needed a brand identity capable of communicating technical leadership while building confidence with enterprise decision-makers – and a rapidly expanding global community.
Challenge
The existing identity lacked clarity and distinctiveness. The brand needed to speak to two audiences: technical practitioners and executives evaluating risk, capability and credibility.
Approach
We distilled Seldon’s positioning into a visual language that felt intelligent, energetic and confident – technical enough for the community, but disciplined enough for enterprise audiences. The website experience was structured around audience needs, allowing users to move between technical detail and executive-level clarity.
Solution
A distinctive identity system was developed around a dynamic wordmark and kinetic visual language, supported by a vibrant palette and illustration framework designed to scale across digital, events and product communications.
Outcome
During this period, Seldon’s global MLOps community grew to 25,000+ professionals and the company raised $20 million in Series B funding.
Selected Works
Oxa – Autonomous vehicle softwareRepositioning Oxa to support global expansion, including $140M Series C.
Seldon – Machine learning technologyTransforming Seldon’s identity to support platform and community growth, including $20M Series B.
Finbourne – Financial data infrastructureCreating a forward-facing identity during Finbourne’s early scale-up, including $25M Series A.