Oxa – Autonomous vehicle software

Overview
Oxa develops autonomous vehicle software for global deployment across multiple industries. As the company entered a critical phase of growth – expanding internationally and engaging investors – its existing identity lacked the clarity and authority needed to support its ambition.

Challenge
Initially engaged to produce a brand book, it became clear the identity itself needed refinement. The brand lacked distinctiveness and credibility, limiting its ability to communicate leadership and scale with confidence.

Solution
Working closely with the CMO and leadership team, we redefined and elevated the identity – creating a more distinctive, premium, and scalable brand system. This was implemented across vehicles, environments, digital platforms, and global launch activity, supported by comprehensive guidelines to ensure consistency as the company grew.

Outcome
The rebrand provided Oxa with a clearer, more credible market presence, supporting international expansion and helping the company successfully raise $140 million in Series C funding.

Brand identity
Logo design
Illustration
Brand guidelines
Environment design
Creative direction

Say hello
+44 (0)7974 259 704

jamie@studiosolv.co.uk

Finbourne – Financial data infrastructure

Seldon – Machine learning technology

Selected Works

Oxa – Autonomous vehicle softwareRepositioning Oxa with a distinctive and credible brand identity to support international expansion and $140M Series C funding.

Seldon – Machine learning technologyTransforming Seldon’s brand identity to strengthen credibility, support growth, and help position the company for £20M Series B funding.

Finbourne – Financial data infrastructureCreating a forward-facing brand identity to position Finbourne as a credible fintech leader and support its $25M Series A funding.