Oxa-Logo

Oxa
Autonomous
Vehicle Software

Self-driving software, the operating system for any autonomous vehicle across any industry. Formerly Oxbotica, we created a distinctive premium brand identity for this innovative Oxford University spinout. Helping them achieve their ambition to change the way the earth moves and their expansion into North America.

Delivering brand guidelines, a brand book, vehicle designs for their existing fleet and new partner vehicles. Environmental graphics for Oxford and Toronto offices and test site at Culham. Working with other agencies to creatively direct their new website and two brand films, along with a brand launch at Google HQ.

Universal-Autonomy
Driven-by-Oxa
Illustrated-Vehicles
Type+Frosted-Glass
Oxa Wall 01
Oxa-EV-Charger+Tote
Oxa-Hi-Vis
Oxa-Website

Brand identity
Logo design
Illustration
Brand guidelines

Environment design
Creative direction


Brand and digital design


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Selected Works

Oxa – Autonomous Vehicle SoftwareBrand identity and creative direction
Seldon – Machine LearningBrand identity and creative direction